Word nerd turned content strategist. Working at the intersection of research and writing.
Rhymes with “miss.”
Career snapshot
My work spans building data-informed content strategies, managing editorial teams, and delivering stories that resonate with audiences — all while constantly evolving to meet the changing landscape of content, social media, and search.
8+ years of experience in research and data communications
7+ years as a writer-editor
2+ years managing a team
Higher education, nonprofits, creative agencies, internal/external communications, and newsrooms
About me
I’m a passionate home cook, gardener, hiker, camper, yogi, and all-around DIY-er. I bring creativity and a love of learning to every project I take on.
Strengths Finder Assessment / Strengths: Strategy, Connectedness, Responsibility, Individualization, Empathy
VIA Character Assessment / Values: Fairness, Gratitude, Honesty, Judgment, Perspective
Work samples
01
BestColleges Data Center
strategy, editing, writing: I was responsible for anything that showed up at this url. Planning it, dreaming up the data visualization, writing and project managing surveys to inform content, refreshing reports continuously, and tracking performance.
02
Half of College Students Say Using AI Is Cheating
writing, opinion polling: I led survey design and analysis for this survey and more, writing and editing several reports informed by the data.
03
Tracking College Closures
editing, writing, research: This page is maintained by journalist Evan Castillo. Evan and I kept up with the trend of college closures nationwide. I directed the data viz, edited, and contributed to the research.
04
#ChicagoGoodWorks
social media, story mining: I loved working on this project on behalf of former Mayor Lori Lightfoot’s office. The mayor wanted to showcase amazing ways Chicagoans were helping each other in the early days of the pandemic. Our team found these folks and tweeted their stories.
05
Fiction: “Laundry Day”
Creative fiction: Published in Agape Editions / Alice Says… online literary magazine (May 2023)
06
07
Fiction: “Mercy Garden”
Short creative fiction: Published in Euphony Literary Journal (Winter 2023)
Plants for Places
Video script: A pandemic project, I wrote and a YouTube series on small-space urban gardening.
There’s more.
Please get in touch via the link-to-email at the bottom of this page to talk more past projects.
Career story
My career spans high-growth media companies, creative agencies, and mission-driven nonprofits, giving me a deep understanding of how to create content that both engages audiences and achieves business goals.
As Senior Editor and Research Team Lead at Red Ventures Education, I guided content from pitch to publication. I oversaw SEO-driven editorial strategies using tools like Ahrefs, SEMrush, and Google Analytics, scaling a new portfolio from zero to over 100K monthly visitors in under a year.
Before that, I honed my skills at Edelman, writing on omnichannel campaigns for global brands, and at the YMCA of Metropolitan Chicago, where I designed curricula, contributed to donor-facing communications, and led program evaluation initiatives.
Today, I’m seeking opportunities where I can lead editorial strategy, shape a brand’s voice, and continue writing. I’m equally open to freelance projects, whether that’s producing articles, editing copy, or collaborating on storytelling campaigns. At the heart of my work is a drive to craft excellent content that informs, connects, and stands out.